WHY DID WE MOVE AWAY FROM HDPE BOTTLES
30%
This is the approximate recycling rate for HDPE bottles in countries like the US.
When we realized the high probability that our packaging—even if theoretically recyclable—would end up in a landfill, we knew we had to change. HDPE is non-biodegradable and takes hundreds of years to break down.
30M Tonnes
That's the staggering volume of HDPE the world uses every year.
This is the weight equivalent of five million elephants, much of which can end up in landfill. When HDPE plastics go to landfills, they can leach chemicals into the ground, air, and nearby water, adding significantly to pollution levels and emissions.
17.80
This is India's score on the Environmental Performance Index (EPI), where a score of 100 indicates a country that recycles all recyclable post-consumer materials.
79 / 179
India ranks 79 out of 179 countries globally on this index.
Recognizing the limitations and the significant challenge in post-consumer material recycling within our own country, we chose not to rely on the system. Instead, we decided to provide a truly better alternative upfront.
Reusable Glass Jar
A Better Material: The high-quality glass jar is superior for the environment and is designed to be completely reusable.
Designed for Habit: We made it beautiful so you can place it prominently on your dining table or kitchen shelf. This visual cue helps you remember to take your supplements, easily building a healthy habit into your routine.
Goal: We will continue working toward replacing the plastic cap of this reusable jar with an aluminum cap in the future, further reducing our reliance on plastic.
Home Compostable Refill Packs
Our refill packs are designed to be truly sustainable. These sachets can be easily composted at home—simply throw them in your wet waste.
Cartons & shippers
We minimize shipping waste by using only paper-based cartons and shippers with minimal adhesive or plastic additions.