OUR JOURNEY TO ACCOUNTABLE WELLNESS

We are not another wellness brand built on celebrity endorsement or fleeting trends. Our story began decades ago, not in the consumer supplement aisle, but deep within the advanced B2B nutraceutical industry. Our founders spent years developing and perfecting patented, globally-acclaimed ingredients—the very components that power the world's most trusted supplement brands.

The disconnect was clear: consumers were being sold marketing hype and unproven, maximum-dose formulas, while the true precision of nutritional science was locked away.

Nature & Thought was born to bridge that gap. We exist to bring the highest standard of Thought-Led Science directly to you, combined with an unwavering commitment to Nature's purity and ethical sourcing. Our core mission is Accountable Science – Not Miracles.

Accountable Science ~ Not Miracles

We stand for something greater than just supplements; we embody a movement towards empowered health. Nature & Thought is Rooted in Facts, Not Fiction. Our promise to you is straightforward: clean, safe ingredients with tangible results you can trust


As your guiding light, we aim to debunk myths and illuminate the path to improved health span through knowledge and innovation. Explore our range of everyday essentials and targeted C.A.R.E. (Clinically Advanced Restorative Essentials) supplements, and take the first step towards a vitality-filled life.

A Note from Our Founder

A Note from Our Founder

I have always been passionate about health, medicine and the human body, and losing my father to an incurable disease only fuelled that passion further for me.

The inception of Nature & Thought was to bring effective solutions where none truly existed, executed with the highest degree of scientific rigor and commitment.

Over the last few years, we have not only been able to apply our knowledge and technology from pharmaceuticals but also developed expertise in natural products, making us the preferred partner with large brands globally.

N&T is about bringing the same deep knowledge, expertise, and proven solutions for your health close to where you are, with an honesty that only we can trust ourselves to bring.

RAJAT MITTAL SHAH
Co-Founder, Chief Evangelist

A Note from Our Founder

A Note from Our Founder

My career has been defined by driving innovation and rigorous R&D within the global nutraceutical industry, focusing on how we can make natural ingredients truly effective. For years, we mastered the science of bioavailability and advanced delivery systems, supplying the world's leading nutraceutical brands.

Nature & Thought was born from a singular conviction: that consumers deserve access to the same scientifically validated ingredients and pharmaceutical-grade standards that we apply to our global B2B partnerships.

Our obsession here is simple: Precision in every dose. We focus on the measurable data—the clinical proof that our Extended Release mechanisms and Right Doses lead to tangible outcomes for your health. This unwavering technical commitment is our promise of Accountable Science.

VISHAL SHAH

Cofounder

WHAT MAKES N&T UNIQUE

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Our ingredients aren’t just any ingredients; they are powerful brands with awards and accolades, symbolising our commitment to quality and efficacy. We select them meticulously, ensuring they meet rigorous standards and contribute to our proven formulas that set new benchmarks in health and wellness.

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All our products undergo strict, independent third-party testing. This ensures purity and potency, as every ingredient is triple tested for

  • Safety,
  • Efficacy
  • Quality.

You can be confident that what’s on the label is what’s in the bottle—nothing more, nothing less.

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At the heart of Nature & Thought lies a profound respect for science. Our products are designed with proven formulas integrating traditional knowledge and modern scientific research. This approach ensures measurable results and maximises the beneficial impacts of our supplements.

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We believe that wellness is about personal health and the health of our planet. That’s why our packaging is designed to be sustainable, and our production processes are environmentally responsible. We are committed to reducing our ecological footprint while delivering products that help you live healthier lives.

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Our ingredients aren’t just any ingredients; they are powerful brands with awards and accolades, symbolising our commitment to quality and efficacy. We select them meticulously, ensuring they meet rigorous standards and contribute to our proven formulas that set new benchmarks in health and wellness.

Image

All our products undergo strict, independent third-party testing. This ensures purity and potency, as every ingredient is triple tested for

  • Safety,
  • Efficacy
  • Quality.

You can be confident that what’s on the label is what’s in the bottle—nothing more, nothing less.

Image

At the heart of Nature & Thought lies a profound respect for science. Our products are designed with proven formulas integrating traditional knowledge and modern scientific research. This approach ensures measurable results and maximises the beneficial impacts of our supplements.

Image

We believe that wellness is about personal health and the health of our planet. That’s why our packaging is designed to be sustainable, and our production processes are environmentally responsible. We are committed to reducing our ecological footprint while delivering products that help you live healthier lives.

OUR LEGACY: DECADES OF SCIENTIFIC RIGOR

MILESTONES & TIMELINE

1985

Our family started the journey in healthcare by developing pharmaceutical products and pioneering novel drug delivery systems globally.

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2002-2017

We received coveted, WHO, US FDA, KFDA, ANVISA, UK MHRA approvals with significant patent grants that catapulted us as a major contributor to the global healthcare industry.

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2018-2021

We saw a gap in the nutraceutical industry that we could address with our patented advanced technology portfolio and make natural ingredients accessible and efficacious for consumers.
We developed multiple ingredients, clinically tested them and had multiple peer-reviewed publications and multiple patents filed globally.

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2021-2022

Misinformation and lack of quality ingredients in the Indian supplement market sowed the seeds for the inception of Nature & Thought. The goal was simply to bring the best, award-winning ingredients in the right dose and the right format to the Indian consumer.

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2023

We grew organically through partnerships with leading healthcare experts. With products that delivered measurable results came built-in brand loyalty, converting our customers to our brand evangelists and setting the stage for the next chapter of N&T’s story.

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2024

With growing consumer demand, we expanded our offering to deliver everyday essentials and targeted C.A.R.E products. We have also taken the next step in improving sustainability by meticulously optimizing our packaging for use of recyclable, reusable and compostable options that reduce the footprint of our consumption on the planet.

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While we have upgraded our look, our promise to you remains the same – to bring you products with science-backed, clean & safe ingredients that have measurable results. 

ACCOUNTABLE SCIENCE: The Foundation of Nature & Thought

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COLLAPSE

At Nature & Thought, our core mission is Accountable Science ~ Not Miracles. We stand for precision in every dose, adhering to three key pillars: Science-Backed, Clean & Safe, and Measurable Results. We reject the marketing hype of maximum dosage, focusing instead on delivering the Right Dose—the scientifically validated amount necessary for maximum efficacy and safety.

The N&T Authority: Decades of Expertise

Our vision is driven by founders with deep roots in developing advanced, patented ingredients for the global B2B nutraceutical market. We leverage this unique expertise to bring unparalleled, internationally acclaimed ingredients directly to you in India, ensuring every formulation is optimized for superior results.

Why Choose Nature & Thought?

1. Science-Backed Formulations: Each product is a C.A.R.E. (Clinically Advanced Restorative Essentials) formulation, meticulously crafted with research-backed, branded ingredients. We combine global scientific research with Indian wellness traditions to create science-backed nutraceuticals that truly work.

2. Branded & Globally Sourced Ingredients: To ensure maximum efficacy and trust, we only use premium, globally sourced ingredients—such as TurmXTRA®, Ashwanova™, and UC-II®—that meet or exceed global standards.

3. Maximum Bioavailability & Extended Release: We specialize in maximizing absorption. Our capsule-only approach avoids unnecessary fillers, and many of our products utilize patented Extended Release technology, ensuring the sustained delivery required for all-day coverage.

4. Clean, Safe & Triple-Tested: Our commitment to the purest formulations means our supplements are free from fillers and additives. We are Triple-Tested for Safety, Efficacy, and Quality, maintaining best-in-industry standards. Our manufacturing facilities are both US-FDA registered and GMP approved.

5. Measurable Results: Our products are designed to deliver results you can measure. We provide the right doses of high-efficacy ingredients, using no compromises, just verifiable potency. Use our Health Tracker tools to assess and prove the positive impact on your health.

6. Sustainability & Ethics: We embrace comprehensive sustainable packaging to reduce our environmental footprint. Our commitment to ethical practices ensures responsible production and sourcing.